Category Archives: Business
More about invoices (Yahoo Search Marketing)
Am I the only one really hating the Yahoo Search Marketing web interface with a passion? The Google Adwords interface is quite good, MSN’s interface is OK, but Yahoo’s web interface to configure search advertising is really really bad (and from the three big search engines, Yahoo has the worst advertising results for us, by [...]
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Please fix your invoices!
I’m not sure what kind of regulations the different countries around the world have regarding accounting and invoices, but at least here in Germany we have quite strict rules on what information have to be included in an invoice (especially if they contain VAT statements). I noticed that many companies generate/send very amateurish looking and [...]
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Antivirus for your small software business
We were looking around for another antivirus solution in the last weeks. We have been using Symantec Antivirus Small Business Edition or whatever it’s called and we had to renew the subscription. This was a good time to look around for some alternatives, because frankly, Symantec Antivirus isn’t great. In fact, it’s slow, doesn’t have [...]
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Smart marketing move for ViEmu
In case you are not subscribed to J’s The growing pains of NGEDIT blog (which you should be!), you may have missed a smart marketing move from him: He designed a graphical key overview and tutorial for vi/vim. What’s so smart about it you may ask? Well, he submitted the link to delicious and reddit [...]
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Allowing usage on more than one computer
Alex King wrote a posting about the Zend Studio PHP IDE where he reports that you are actually allowed to use a license on more than one computer even though the license text states otherwise. He also emphasizes that there are no developers who use only one computer these days. When we started developing SmartInspect [...]
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Why we discontinued our free Personal edition
I wrote a guest posting for the My Micro-ISV blog that explains why we discontinued the free Personal edition of SmartInspect: Our free personal edition was a failure Everyone who thinks about releasing a free edition of their product as a marketing move should read it and learn from our mistake (or not: maybe it [...]
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Eric Sink’s articles as a book
In case you haven’t seen it, Eric Sink just announced his new book Business of Software. Eric writes: “After what seems like an eternity of proofreading, today is the day that my book is being sent off to be printed. The book is essentially a collection of essays from here on my weblog, each one [...]
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Adwords performance and conversion rates
I often read complains about Google’s Adwords advertising program. We had our starting problems with Adwords as well, but the situation improved a lot in the past weeks. I’m not sure why, but we got much more Adwords traffic than before. And I’m pretty sure it’s not click-fraud from Google’s Adsense network, because our visitors [...]
The problem with double opt-in newsletters
I wrote about our newsletter in the past here. As I noted, we decided to use a double opt-in mechanism as “a good prevention against abuse”. This turned out to be a small problem or issue. It seems that only 60% of the people who enter their email address on our newsletter page really confirm [...]
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Interview on Bitwise Magazine