In case you are not subscribed to J’s The growing pains of NGEDIT blog (which you should be!), you may have missed a smart marketing move from him: He designed a graphical key overview and tutorial for vi/vim.
What’s so smart about it you may ask? Well, he submitted the link to delicious and reddit […]
Also posted in Other ISVs |
Alex King wrote a posting about the Zend Studio PHP IDE where he reports that you are actually allowed to use a license on more than one computer even though the license text states otherwise. He also emphasizes that there are no developers who use only one computer these days.
When we started developing SmartInspect we […]
I wrote a guest posting for the My Micro-ISV blog that explains why we discontinued the free Personal edition of SmartInspect:
Our free personal edition was a failure
Everyone who thinks about releasing a free edition of their product as a marketing move should read it and learn from our mistake (or not: maybe it works for […]
Also posted in SmartInspect |
In case you haven’t seen it, Eric Sink just announced his new book Business of Software. Eric writes:
“After what seems like an eternity of proofreading, today is the day that my book is being sent off to be printed. The book is essentially a collection of essays from here on my weblog, each […]
Also posted in Other ISVs |
I often read complains about Google’s Adwords advertising program. We had our starting problems with Adwords as well, but the situation improved a lot in the past weeks. I’m not sure why, but we got much more Adwords traffic than before. And I’m pretty sure it’s not click-fraud from Google’s Adsense network, because our visitors […]
Also posted in Websites |
I wrote about our newsletter in the past here. As I noted, we decided to use a double opt-in mechanism as “a good prevention against abuse”. This turned out to be a small problem or issue. It seems that only 60% of the people who enter their email address on our newsletter page really confirm […]
As you probably already know, Google launched its new Analytics service on Monday. Google Analytics is an advanced web site traffic analysis tool that is based on Urchin, a tool and company Google bought some time ago.
I signed up for Analytics on Monday and added it to this blog for testing purposes. Due to heavy […]
Some weeks ago I wrote about the importance of landing pages of a website. To summarize, I basically stated that it’s important to choose two, maybe three actions you want visitors to perform when entering a page. Examples for those actions are downloading a trial version or taking the tour of your product.
This time, I’d […]
Also posted in Websites |
The new free VMware Player could be a great tool for ISVs to help prospective customers evaluate their software easier and faster (just as I noted in my last posting). ISVs could offer fully preconfigured virtual machines with their trial software and interested users could get the software up and running in just a minute. […]
Also posted in Other ISVs, VMware |
We finally setup a newsletter last week. We originally intended to offer a newsletter from the beginning, but we never got around to do it. This has been a mistake I guess, since newsletters are a great way to keep in touch with potential customers and interested parties. Once they subscribe, you can always inform […]
Also posted in Websites |
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