I’m currently evaluating some CRM applications (Customer Relationship Management) to allow us to store a history of customer emails, addresses, licenses etc in a searchable and organized way. As we use Mozilla Thunderbird as our email application of choice and really like the interface, we need a CRM that integrates nicely with Thunderbird. At the […]
It hit us too. Since Sunday, there’s a crack for the SmartInspect trial which removes the time limit. We noticed the crack due to increased website traffic and suspicious referers in our web statistics. It has only been a matter of time, since our protection isn’t very strong. We decided to focus on quality and […]
Also posted in SmartInspect |
Just like Eric Sink, we have been quite disappointed with Google AdWords so far. We have a lot of ads running on Google for SmartInspect, but we either get almost no impressions for the selected keywords or the keywords are so popular that Google instantly disables our ads, even when we get good click through […]
Also posted in Websites |
Today we started to prepare the release of the upcoming SmartInspect 1.1 version. We originally intended to release it a week earlier, but due to two annoying showstoppers and an illness of Dennis (just a heavy cold, nothing dramatic), we were forced to delay it.
Since the beginning of the development of the 1.1 version, we’ve […]
Also posted in SmartInspect |
Over at CodeSnipers, Gavin Bowman started a series about common micro ISV mistakes. In his first post of this series, he talks about the mistake of keeping a product idea secret until you release it. Very interesting read and so true.
Here at Gurock Software, we’ve done exactly the same mistake. We kept SmartInspect secret until […]
Also posted in SmartInspect |
“This means that for a software shop with five developers, it would cost USD $12,500 per year to get all the required development and testing licenses – and this doesn’t even include production licenses for a workgroup server or something similar. This is quite expensive for an early-stage ISV. But since Microsoft really wants you […]
Also posted in Development |
After publishing my latest article Offering a Free Edition of Your Software as Marketing Boost I got several questions about the conversion rate of our Personal edition.
As written in the article, we got thousands of downloads of the Personal edition and we know of several customers who used the Personal edition before purchasing the full […]
Also posted in Gurock Software |
“You certainly want to know now if the Personal edition was worth the trouble. Well, fortunately it was. Not more than ten weeks after the SmartInspect 1.0 release, we already have thousands of downloads of the Personal edition – and that for a very specific product. We get a lot of valuable feedback which helps […]
“Once you release the first version of your software product and the marketing machine is starting to roll on, you might think about what to do next. You probably think about all the great features which haven’t made it into the 1.0 and are now waiting to be implemented. You can’t wait to start your […]
“Choosing an appropriate licensing scheme is crucial for the success of a software product. When choosing the wrong licensing scheme, potential customers don’t even bother licensing your software, even if your product is superior to competitive solutions. Furthermore, an appropriate licensing scheme can pave the way for interesting and successful marketing strategies. So, one can […]
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