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Archive for the 'Marketing' Category

MicroISV Sites that Sell on Bits du Jour

Monday, February 25th, 2008 by Dennis Gurock

Thanks to Olaf for reminding me about this one. Bob Walsh’s recently released ebook MicroISV Sites that Sell is featured on Bits du Jour today. This means that you can get Bob’s ebook about unique selling propositions for just $10 for the rest of the day. If you are into selling software or services and want to improve your website, this is your chance:

MicroISV Sites that Sell (just $10 today!)

How to become a Jolt Award Finalist

Monday, January 22nd, 2007 by Dennis Gurock

I found this interesting article by Andrew Binstock on Larry O’Brien’s blog. It explains how the judges of the Jolt Award rate development tools and what vendors can do to make their products look better and easier to evaluate.

This post, however, focuses on a common query from vendors whose products did not advance to the final round: what more could we have done to advance? The answer frequently is: plenty.

In case you don’t know what the Jolt Award is: this award is presented annually by the Software Development magazine and is given to software development tools vendors and book authors. The award looks like a nice way to get some publicity and I will make sure that we participate next year with SmartInspect.