Category Archives: Websites
Stuffed Tracker review by Adam Messinger
Adam Messinger reviewed and compared Stuffed Tracker with Google Analytics on his blog. Stuffed Tracker is a website traffic/conversion analysis tool I wrote about before. We have been using it successfully for the last two months and we are really happy with it. If you need something faster and/or something you can host yourself, give [...]
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Gurock.eu and SmartInspect.eu are live
No, we don’t need them nor do we plan to use them in the future. But since we are based in Europe and .eu domains might be important in the future, we thought it wouldn’t be a bad idea to protect them from domain grabbers and the like. The public registration phase of the .eu [...]
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Google Analytics alternative
After the Google Analytics downtime last week, I decided to check out some alternatives to track things like campaigns, trial downloads and sales. We are using AWStats for the general traffic analysis, but it isn’t effective for conversion tracking. So, after looking at some of the available options, I found Stuffed Tracker from Stuffed Guys. [...]
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Google Analytics is down
Google Analytics has been down several hours today (and still has sporadic problems). The problem was that the Java Script file that is hosted by Google and which is included in all tracked websites couldn’t be downloaded anymore. This means that all websites that use Google Analytics have been down, too. Browsers don’t render a [...]
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Adwords performance and conversion rates
I often read complains about Google’s Adwords advertising program. We had our starting problems with Adwords as well, but the situation improved a lot in the past weeks. I’m not sure why, but we got much more Adwords traffic than before. And I’m pretty sure it’s not click-fraud from Google’s Adsense network, because our visitors [...]
The Google Vacuum Tests
Mike Davidson has an interesting blog posting about the relevance of specific HTML tags in regards to search engine positioning. He created websites with different tag combinations to test how much valid HTML, heading tags, titles and filenames of websites affect the ranking on Google. Some interesting facts: Having the keywords in headings such as [...]
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Measuring the success of your landing page
Some weeks ago I wrote about the importance of landing pages of a website. To summarize, I basically stated that it’s important to choose two, maybe three actions you want visitors to perform when entering a page. Examples for those actions are downloading a trial version or taking the tour of your product. This time, [...]
Also posted in Business Comments closed
Adding a newsletter to your marketing concept
We finally setup a newsletter last week. We originally intended to offer a newsletter from the beginning, but we never got around to do it. This has been a mistake I guess, since newsletters are a great way to keep in touch with potential customers and interested parties. Once they subscribe, you can always inform [...]
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Google results for software.gurock.com
After complaining about the Googlebot and our Google search results three few weeks ago, the situation has changed in the last few days. Our rankings are much better now which results in having more visitors coming from Google. This is quite unexpected since we haven’t changed anything. It might be that the blog.gurock.com site grew [...]
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New Gurock Software website (finally!)