Monthly Archives: September 2005

Adding a newsletter to your marketing concept

We finally setup a newsletter last week. We originally intended to offer a newsletter from the beginning, but we never got around to do it. This has been a mistake I guess, since newsletters are a great way to keep in touch with potential customers and interested parties. Once they subscribe, you can always inform [...]
Posted in Business, Websites | Comments closed

Our dual screen setups here at Gurock Software

I finally had the time to add some photos to our articles. I originally planned to add them earlier but I never got around doing it. Why Developers Need a Multi-Monitor Setup Another photo has been added to Taking Advantage of Microsoft’s Empower for ISVs Program.
Posted in Gurock Software, Programming | Comments closed

Random product idea

I’m currently evaluating some CRM applications (Customer Relationship Management) to allow us to store a history of customer emails, addresses, licenses etc in a searchable and organized way. As we use Mozilla Thunderbird as our email application of choice and really like the interface, we need a CRM that integrates nicely with Thunderbird. At the [...]
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SmartInspect Professional review by asp.netPRO

Mike Riley reviewed SmartInspect Professional for the asp.netPRO website. Here is a short quote: “One of SmartInspect’s most helpful features is its ability to isolate thread analysis. This benefit alone is worth the price of the product. Any developer who has struggled to debug an application serving hundreds, perhaps even thousands, of users simultaneously trying [...]
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Announcing Gurock Translations

Usually it is a drawback for us that we aren’t native English speakers: it takes more time to write texts for our website, our blog and press releases and I’m sure the resulting texts aren’t as good as texts from native English speakers. Another disadvantage is that we aren’t so confident about our spoken English [...]
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Google results for software.gurock.com

After complaining about the Googlebot and our Google search results three few weeks ago, the situation has changed in the last few days. Our rankings are much better now which results in having more visitors coming from Google. This is quite unexpected since we haven’t changed anything. It might be that the blog.gurock.com site grew [...]
Posted in General, Websites | Comments closed

Software piracy

It hit us too. Since Sunday, there’s a crack for the SmartInspect trial which removes the time limit. We noticed the crack due to increased website traffic and suspicious referers in our web statistics. It has only been a matter of time, since our protection isn’t very strong. We decided to focus on quality and [...]
Posted in Business, SmartInspect | Comments closed

Our experiences with Google AdWords

Just like Eric Sink, we have been quite disappointed with Google AdWords so far. We have a lot of ads running on Google for SmartInspect, but we either get almost no impressions for the selected keywords or the keywords are so popular that Google instantly disables our ads, even when we get good click through [...]
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Get your landing page right!

Over the last few months, we’ve been steadily working on improving our website. With the aid of our website statistics we found out that most of our visitors enter our website on the main product page of SmartInspect (more than 60% last month). This is expected since all advertisement like Google AdWords and most announcements [...]
Posted in Websites | Comments closed

The aftermath of the SmartInspect 1.1 release

We learned quite a lot when we released the first version of SmartInspect. We learned how to best write announcements, which sites are worth sending the press release to and where to submit our trial download. The result of our learning process is that we are now able to release a new version of SmartInspect [...]
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