In case you are not subscribed to J’s The growing pains of NGEDIT blog (which you should be!), you may have missed a smart marketing move from him: He designed a graphical key overview and tutorial for vi/vim.

What’s so smart about it you may ask? Well, he submitted the link to delicious and reddit and is listed on the front page. He is probably getting a lot of traffic now and can promote his .. vim emulation software for Visual Studio!

With just a simple and good idea and a bit of work, he drives highly targeted traffic to his site (vim users), offers something useful to his visitors and can promote his product. This is a win-win situation. That’s why this is very smart, in my opinion.