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Optimizing Search Engine Rankings with Microsites

“So how did it work out? At the time of writing this posting, both microsites rank (far) better than our main SmartInspect website for many keywords, including important keywords such as .NET logging and Java logging. This is especially surprising considering...

Choosing a Web Development Stack

We have been working on a new product in the past few months (besides improving our flagship product SmartInspect of course) and had to choose a web development stack for this project. The product will be an installable web application, meaning that customers can host...

MicroISVs and microsites: an experiment

We have decided to try something new (to us) and launch two microsites related to Java logging and .NET logging. Both websites should be useful starting points for developers looking for more information about available logging frameworks and links to (mainly open...
Keyword research with Google Insights for Search

Keyword research with Google Insights for Search

A few days ago, Google released a useful new tool called Google Insights for Search that helps advertisers research keywords and understand search trends (via Jitbit). Although most of the presented data is already available via other Google tools such as Google...

Micro ISV survey results

Neil Davidson, organizer of the Business of Software conference, created a MicroISV survey and just announced the first results in Joel’s Business of Software Forum. I was very surprised when I saw that only 12% of the MicroISVs who participated in the survey...

Quiet MicroISV scene

Just like Ian we have noticed that the MicroISV scene has become quiet over time and that there aren’t many MicroISV blog postings written or ideas exchanged anymore. Ian mentions one of the possible reasons that the MicroISV movement isn’t as visible...