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Gurock.eu and SmartInspect.eu are live

No, we don’t need them nor do we plan to use them in the future. But since we are based in Europe and .eu domains might be important in the future, we thought it wouldn’t be a bad idea to protect them from domain grabbers and the like. The public...

Google Analytics is down

Google Analytics has been down several hours today (and still has sporadic problems). The problem was that the Java Script file that is hosted by Google and which is included in all tracked websites couldn’t be downloaded anymore. This means that all websites...

Adwords performance and conversion rates

I often read complains about Google’s Adwords advertising program. We had our starting problems with Adwords as well, but the situation improved a lot in the past weeks. I’m not sure why, but we got much more Adwords traffic than before. And I’m...

The Google Vacuum Tests

Mike Davidson has an interesting blog posting about the relevance of specific HTML tags in regards to search engine positioning. He created websites with different tag combinations to test how much valid HTML, heading tags, titles and filenames of websites affect the...

Measuring the success of your landing page

Some weeks ago I wrote about the importance of landing pages of a website. To summarize, I basically stated that it’s important to choose two, maybe three actions you want visitors to perform when entering a page. Examples for those actions are downloading a...

Adding a newsletter to your marketing concept

We finally setup a newsletter last week. We originally intended to offer a newsletter from the beginning, but we never got around to do it. This has been a mistake I guess, since newsletters are a great way to keep in touch with potential customers and interested...