After publishing my latest article Offering a Free Edition of Your Software as Marketing Boost I got several questions about the conversion rate of our Personal edition.
As written in the article, we got thousands of downloads of the Personal edition and we know of several customers who used the Personal edition before purchasing the full version. It’s hard to tell exactly, but the conversion rate is way less than one percent. It seems that most of our customers used the trial version to test our software instead.
However, in my opinion it’s not about conversion rate in this stage of marketing, it’s all about getting your product known. Getting traffic. That’s why we offer a free edition in the first place. And it seems to work. We released the Personal edition 2-3 weeks after the full version and the stats improved immediately. The downloads of the trial version increased as well, we got more feedback and finally more sales.
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