Optimizing Search Engine Rankings with Microsites

“So how did it work out? At the time of writing this posting, both microsites rank (far) better than our main SmartInspect website for many keywords, including important keywords such as .NET logging and Java logging. This is especially surprising considering how many more links the SmartInspect websites has compared to the new microsites (the quality of the links to the SmartInspect website is also a lot better, with links coming from domains such as microsoft.com and other relevant websites).”

“Overall the microsites are a great success for us and are an impressive testament to how important keywords in the domain name really are for Google. We already plan to launch additional microsites for SmartInspect and for our upcoming test management software TestRail.”

Read my full guest posting about microsites on 47 Hats.