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VMware is announcing their $200.000 Ultimate Virtual Appliance Challenge. Anyone can submit a self-built virtual appliance and get the chance to win up to $100.000 as the first price. VMware defines a virtual appliance as:

“Virtual Appliances are not general purpose Virtual Machines. They are designed to solve a specific problem and are intended to simplify the installation and management of the solution.”

All submitted virtual appliances will be rated by a panel of industry experts and by community votes. It will be interesting to see what people come up with.